OTTO – Cotton made in Africa|| Sustainability Campaign
Cotton made in Africa ist mehr als nur ein rotes Label!
It stands for sustainable cotton cultivation and assistance to more than 670.000 Cotton farmers and their families in Africa. Mit jedem Kauf dieser Artikel wird damit geholfen, die Lebensbedingungen von Millionen von Menschen zu verbessern. Den wundervollen und aufwendigen Werbespot hatrabbitfire media creationleider nicht gemacht. 🙂 Aber wir durften zum zweiten Mal ins nördliche Mosambik reisen, um den Fortschritt der Projekte zu dokumentieren. What has changed since the last visit three years ago to the people? Are they better? If there are fewer diseases? Are crop yields increased? A highlight of the trip was, among other things, Dr. to interview Michael Otto on site. Of the 1943 born entrepreneur is chairman of the board of the Otto Group and initiator of Cotton made in Africa.
A few impressions of the rotation:
A successful principle for a better future
The secret of success of Cotton made in Africa is based on the simple principle: "Helping people help themselves". since 10 Years, OTTO is committed to the initiative Cotton made in Africa. To date, thousands of African small farmers and their families have benefited from the initiative - and in the future it will be far more. This positive development is also reflected in the textile segment of OTTO: 2015 the proportion of CmiA articles at our own brands already 51% - to 2020 be it 100% be! Dr. Michael Otto talks about the prospects for the African continent and what can CmiA help.
In Mozambique OTTO promotes together with "Cotton made in Africa", CARE and the cotton company Plexus an additional project, with the care of people is improved in the villages with clean drinking water. Under this W.A.S.H. project could more than 42.000 people in 20 first get villages access to fresh drinking water.